Shawn Arthur is an experienced advertising and graphic design professional who has served as a Creative Director for some of the top agencies in the industry. He has extensive experience developing B2C and B2B marketing solutions for a diverse roster of Fortune 500 corporations.

During his career, Shawn has received many awards for his outstanding work, including several local and regional ADDY Awards, AVA Awards, Davey Awards, HERMES Awards, Service Industry Advertising Awards (SIAA), Telly Awards and W3 Awards. His work has been published in Adweek, Advertising Age, and other industry periodicals. In addition, Shawn has served as a judge for several industry award shows.

Shawn holds a BA degree in Commercial Art from Middle Tennessee State University and attended the Miami Ad school @ Portfolio Center in Atlanta.

SPECIALTIES

· Development and management of fully integrated campaigns including digital, web, social media, mobile, event, broadcast, print, etc.
· Excels at motivating and inspiring teams to deliver their best work
· Strong concept ability and extensive digital, print, and broadcast production knowledge
· Proven track record of winning new business accounts and agency growth
· Key leadership team member that helps establish processes and goals within agencies
· Successful at building and managing cross functional teams to achieve marketing goals

WORK HISTORY

CORPORATE CREATIVE SERVICES MANAGER, REPUBLIC NATIONAL DISTRIBUTING COMPANY (RNDC), Atlanta, GA, 2015-PRESENT
· Led the creative strategy and development for brand communications across all channels, including websites, intranet, social media, event, digital and collateral materials
· Launched a new corporate logo and brand guidelines, ensuring consistent application across all channels
· Spearheaded the redesign of RNDC’s corporate website, enhancing audience engagement by 30% and earning recognition with an IABC Gold Quill Award
· Creative lead on managing, evolving, and training of RNDC’s corporate brand guidelines
· Slashed external video and photography costs by 80% annually by establishing in-house capabilities
· Recruited, led, and mentored staff, driving success in achieving strategic department goals
· Used AI tools to support ideation, automation, and concept exploration · Collaborated with corporate leaders and external partners to create impactful marketing solutions that drive brand visibility

CREATIVE DIRECTOR, IMAGES USA, Atlanta, GA, 2008-2015
· Led the agency’s digital, traditional, and integrated creative projects from concept to completion
· Recruited, led, and mentored staff, driving success in achieving strategic department goals
· Spearheaded the brand identity, digital, and event materials for Gentleman Jack Art, Beats & Lyrics (GJ AB+L), resulting in a 30% increase in sales at event locations
· Developed the first Hispanic TV spot for Amtrak, resulting in a 64% increase in sales and a 56% increase in online bookings in Hispanic markets where the spot aired
· Contributed to increasing Sara Lee’s marketing budget from $1.8M in 2009 to $2.5M in 2012
· Spearheaded the creative execution of the Sprint Black History Month Text Promotion, driving 1,300 consumers to switch to Sprint
· Oversaw the creative development of Glory Food’s brand guidelines and social media campaigns
· Developed first African American targeted TV spot for Wachovia that became the top-rated spot created for the “I’m with Wachovia” campaign
· Led the creative execution of the Bermuda Tourism campaign, achieving a 46% ROI and an 11% increase in tourism over a two-year period
· Directed creative initiatives for new business and collaborated with partner agencies on shared clients

CREATIVE DIRECTOR, SUMMIT MARKETING, Atlanta, GA, 2006-2008
· Led and grew the creative departments in the Atlanta, Chicago, and Washington, D.C. offices, recruiting and mentoring staff to achieve strategic department goals
· Developed and managed seasonal merchandise catalogs and over 100 eCommerce sites, optimizing functionality and enhancing user experience to drive engagement and sales
· Led B2B creative strategies for Kellogg’s brands, including Carr’s Crackers, Kashi, Keebler, Eggo, Frosted Flakes, and Morningstar Farms, driving performance while ensuring brand alignment
· Slashed external video and photography costs by 70% annually by establishing in-house capabilities
· Shaped the agency’s vision and growth as a leadership team member
· Creative lead on new business efforts and client presentations